Throughout the course of his long and varied career, which has now spanned more than 25 years, Nicholas Assef has often proven himself to be one of the most dynamic and persuasive mergers and acquisitions investment bankers in the Australian and South East Asian markets. he is known as the founder of Lincoln Crowne and Company, a firm he founded based primarily on his innovative approach to negotiation.

The negotiating style of Nicholas Assef has frequently been described as tenacious. He is certainly innovative; Nick likes to apply strategies and tactics based largely on “game theory” to get the best outcome for his clients and most of the negotiators at his firm follow his lead. He strives to use innovative thinking to assist his clients to fulfilling their business dreams and goals. Through his use of such great techniques, he is capable of providing every client with clear independent advice and counsel. After all, no one hires either him or his firm to get ordinary investment advisory services. They want something specific to happen and Nick Assef is very good at giving them what they need.