Over the course of a long career covering almost three decades, Nicholas Assef has demonstrated that he deserves a place among the most dynamic and persuasive mergers and acquisitions investment bankers in world, or at least in the Australian and Southeast Asian markets. Best known as the founder of Lincoln Crowne & Company Pty. Limited, a very prominent investment firm for which he currently serves as Executive Director and Senior Analyst for the firm, he has gained a lot experience in a great many financial disciplines.

Nicholas Assef has earned a really good reputation in areas as diverse as mergers and acquisitions, joint ventures, valuation, growth strategies, shareholder rights, and strategic due diligence. He is valued by clients as a first-class negotiator with an innovative streak. He likes to adhere to strategies and tactics that have been based on “game theory” when he is negotiating on behalf of a client. Prior to establishing Lincoln Crowne & Company, he spent time as a corporate attorney with Allen, Allen & Hemsley in Sydney, before deciding to shift is focus to investment banking. Since then, Nicholas Assef has acquired a lot of experience in the corporate world, the legal profession and even in the academic world.

Nicholas Assef is well aware that his clients don’t spend a lot of money at a firm like his to get basic services. In most cases, they have a specific desired outcome in mind, which is why his approach, often described as “tenacious,” follows Lincoln Crowne’s core business principles, in which his firm’s purpose is to provide clients with more than deal making expertise, but also innovative thinking and clear independent advice.